A 63-room independent hotel in Burton upon Trent moved its property management, channel distribution and website onto InnCloud in 2026.
Three Queens is an independent hotel with 63 rooms across seven room categories in Burton upon Trent, Staffordshire. It trades through Booking.com and Expedia alongside direct bookings, and carries regular corporate and public-sector accounts billed on monthly terms.
That mix - multiple room categories, OTA distribution and monthly account billing - is exactly the combination that lightweight booking systems struggle with.
The property moved from its previous platform onto InnCloud, with channel distribution rebuilt through Channex. The work covered room and rate configuration, forward bookings, OTA reconnection and the public website.
Inventory was never live on two systems at once. Channels were cut over on a scheduled basis after configuration was verified against the PMS.
The PMS is the single source of truth. Rates, availability and restrictions mirror to the channels automatically, with a guard layer on room assignment to prevent overbooking.
The property runs a deliberate rolling OTA booking window rather than opening inventory a year out. That policy is enforced automatically rather than managed by hand.
Council and corporate accounts are invoiced monthly with the correct UK VAT treatment applied, including reduced-rate long stays.
The hotel website runs on its own domain with the booking engine built in, so direct reservations carry no commission.
We are not publishing revenue or occupancy uplift figures for this property. Trading performance moves for many reasons - season, events, local supply, rate strategy - and attributing it to a software change would not be honest.
What we can say is factual: the property runs its full operation on InnCloud daily, across OTA distribution, direct bookings and account billing. If you would like to speak to an operator about their experience, ask us and we will arrange it.
Plans cover up to 150 rooms, with Enterprise arrangements above that. Three Queens runs 63 rooms across seven categories.
No. Configuration is completed and verified before channels are cut over, so the property continues trading throughout.
Ask us and we will arrange an introduction where the property is willing.
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